Give a Minute

UNICEF - Integrated Campaign

Give A Minute is a new way of giving for UNICEF. Instead of asking for people to donate money we ask them to give us time, because everyone can spare a minute, right? Our app asks you to enter your salary and through some algorithmic wiz-bottery it will tell you how much a minute of your time is worth in dollars and ask you to donate it to UNICEF to help end violence against children.

Since it’s launch it has raised a whole lot of time/money for UNICEF and even picked up some recognition around the world, which is nice. It’s bagged a wooden pencil from D&AD, a Webby and 6 AWARD Awards. As well as being shortlisted at The One Show and the SXSW Innovation Awards.