Lambalytica

meat & livestock australia - integrated Campaign

We took on the might of Mark Zuckerberg and Cambridge Analytica armed with nothing more than a lamb BBQ. With the world more divided than ever and everyone fixated on their screens rather than enjoy each others company, it was time to hack for good.

Lambalytica was launched to the nation with an epic 2-minute film. Hacking our audience online as they voraciously binged on YouTube, Streaming Services and Catch Up TV. Next up the team went far and wide across every major TV network.

After the initial assault, the Lambalytica team actively turned to hacking the root cause of people’s obsession, Facebook and Instagram. Encouraging them to ‘stop scrolling and start grilling’ with mates.Finally, Radio and Outdoor bridged the gap between their social world and the real one with easy lamb hacks deliciously enticing gamers, disconnected couples and social-media addicts to ditch their devices, take up the tongs and unite for the ultimate social feed - a Lamb BBQ.